Portfolio
OJI Selfie App
Freeze Your Selfie. Join the OJI Iced Tea Family.
Services Provided
Product Type
Industry Type
AboutTheClient
OJI Iced Tea is a refreshing beverage brand focused on blending flavor, youth culture, and creative lifestyle experiences. With campaigns that go beyond just the drink, OJI positions itself as a lifestyle choice — cool, fun, and community-driven.
"The OJI Selfie App turned our brand campaign into an interactive experience that people genuinely loved. Beyond the fun, users appreciated the fact that their privacy was fully protected — a refreshing trust factor in today’s digital age."
Marketing Head
OJI Iced Tea
The Vision
To connect with audiences in a fresh, innovative way that goes beyond traditional marketing and turns every selfie into a statement of belonging to the OJI family.
Key Challenges We Overcame
Balancing fun effects with realistic output quality, integrating advanced AI image generation seamlessly into a web app, and ensuring maximum privacy and data security while keeping the app lightweight and intuitive
Making sure the app delivers consistent selfie effects and performance across a wide range of devices, screen sizes, and operating systems
Handling high volumes of concurrent users generating AI selfies without slowdowns, crashes, or server overload.
The Challenges
Challenges We Faced
Balancing fun effects with realistic output quality, integrating advanced AI image generation seamlessly into a web app, and ensuring maximum privacy and data security while keeping the app lightweight and intuitive. Making sure the app delivers consistent selfie effects and performance across a wide range of devices, screen sizes, and operating systems. Handling high volumes of concurrent users generating AI selfies without slowdowns, crashes, or server overload.
Our Solution
We built the OJI Selfie App, a playful platform where users can generate unique semi-realistic or ice-themed images. By leveraging GPT-powered image generation, the app allows selfies to be instantly transformed into cool, frosty, and eye-catching artworks that people love to share. To ensure trust, we designed the app with complete privacy in mind — no images are stored, no personal data is shared, and all processing happens securely. This makes the OJI Selfie App not just fun but also one of the safest selfie experiences available.
What We Did
We designed a clean, fun, and mobile-first interface with smooth interactions and animations powered by Framer Motion
Our team integrated GPT-based image APIs to generate semi-realistic and freeze-themed images while maintaining fast rendering
We also implemented strong privacy-first principles, ensuring the app processes images securely without storing or sharing user data.
The Results
The OJI Selfie App became a digital campaign centerpiece, sparking excitement and high social engagement. Users loved transforming their selfies and proudly shared their frosty looks online, creating organic buzz around the OJI Iced Tea brand. Importantly, users trusted the app because of its transparency and strong privacy-first approach.
Key Improvements
Future updates will include new artistic filters (summer glow, citrus splash, neon vibes), deeper personalization (stickers, branded overlays), and gamification elements (leaderboards, challenges) — all while maintaining the app’s no-storage, privacy-first guarantee.
Future Roadmap
Gamified Challenges
Introduce selfie challenges and social rewards to drive repeat engagement.
New Effect Packs
Expand beyond freeze effects with exclusive OJI-branded artistic styles.
Community Gallery
Allow users to showcase their selfies within a shared community hub (with full opt-in privacy).
Key Technologies
Used
frontend
backend
infrastructure
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