Portfolio
IMKAT Homes
Northern California’s Premier ADU Builder
Services Provided
Product Type
Industry Type
AboutTheClient
IMKAT Homes—founded by the Katrenyak brothers in 2016—evolved from general remodeler to ADU specialist in 2020, delivering hundreds of ADUs across Northern California through design, permit, and construction services. :contentReference[oaicite:10]{index=10}
"The new site let us showcase our ADU models beautifully and equip homeowners with cost tools—driving smarter inquiries and boosting confidence."
Founders
IMKAT Homes
The Vision
To empower homeowners with beautifully designed, functional backyard homes—delivered end-to-end—while setting the standard for ADU innovation and customer trust.
Key Challenges We Overcame
Communicating complex ADU offerings clearly; building trust as an emerging brand; integrating engaging tools like cost estimators; converting browsing visitors into leads
Educating homeowners on financing options and long-term ROI of ADU investments
Standing out in a competitive ADU market with clear differentiation and authority.
The Challenges
Challenges We Faced
Communicating complex ADU offerings clearly; building trust as an emerging brand; integrating engaging tools like cost estimators; converting browsing visitors into leads. Educating homeowners on financing options and long-term ROI of ADU investments. Standing out in a competitive ADU market with clear differentiation and authority.
Our Solution
Built a clean, interactive WordPress site featuring structured ADU models, a dynamic cost estimator, project highlights, financing info, and clear CTAs to guide homeowners through consultation or quote requests.
What We Did
Crafted an intuitive ADU model catalog, integrated an interactive estimator tool, structured content for process clarity, and incorporated trust signals like licensing, reviews, and project galleries
Designed clear conversion funnels with CTAs driving visitors to request estimates
Added educational resources (FAQs, guides, blog) to position IMKAT as a trusted ADU authority.
The Results
A polished website that educates homeowners, simplifies ADU discovery, and drives leads effectively—solidifying IMKAT’s position as a leading ADU provider in Sacramento.
Key Improvements
Greater lead conversion, improved user engagement via cost tools, and streamlined educational content for user-friendly ADU decision-making.
Future Roadmap
Client Portal
For project tracking, documentation, and communication.
3-D Virtual Tours
Immersive model walkthroughs to enhance user understanding.
Online Booking & Scheduling
Real-time consultation and appointment booking feature.
Key Technologies
Used
frontend
backend
infrastructure
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