Portfolio
California Steel Roofing
Galt’s Trusted Steel Roofing & Siding Provider
Services Provided
Product Type
Industry Type
AboutTheClient
Serving Galt and surrounding Northern California since 1974, California Steel Roofing specializes in steel roofing and siding, offering expert guidance to homeowners and industry professionals alike.
"The new website makes it easy for customers to understand our offerings and request pricing—boosting engagement and professional visibility."
Owner
California Steel Roofing
The Vision
To strengthen our digital presence and help more customers find dependable, high-quality steel siding and roofing, backed by decades of local expertise.
Key Challenges We Overcame
Presenting a wide product range clearly, enabling easy browsing, and converting visitors into qualified quote requests while conveying trust for a long-standing supplier
Showcasing complex technical specifications in a way that’s easy for homeowners to understand
Competing with low-cost alternatives while highlighting the long-term value of premium steel roofing
Ensuring mobile performance so potential customers can browse and request quotes easily from any device.
The Challenges
Challenges We Faced
Presenting a wide product range clearly, enabling easy browsing, and converting visitors into qualified quote requests while conveying trust for a long-standing supplier. Showcasing complex technical specifications in a way that’s easy for homeowners to understand. Competing with low-cost alternatives while highlighting the long-term value of premium steel roofing. Ensuring mobile performance so potential customers can browse and request quotes easily from any device.
Our Solution
We built a WordPress-based catalog site featuring organized product categories (fasteners, panels, building kits), detailed product pages, and a clear 'Get a Free Quote' call-to-action for easy lead capture.
What We Did
Developed an intuitive WordPress + WooCommerce site with categorized products, integrated quote capture, showcased company history, and optimized for local search visibility.
The Results
Launched a polished web catalog that enables customers to explore panels and building kits easily, request custom quotes, and access company credibility instantly.
Key Improvements
Enhanced user experience in product discovery, improved lead generation through quote CTAs, and reinforced company’s longstanding reputation.
Future Roadmap
Live Product Pricing
Enable online price estimates and ordering for standard products.
Dealer Locator
Add a map-based dealer finder for resellers or pickup points.
Technical Resource Hub
Provide spec sheets, installation guides, and color visualizers.
Key Technologies
Used
frontend
backend
infrastructure
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